The way to success and to know what really works in ecommerce is done through many attempts and some mistakes, in which one learns a lot about the business and the target audience, but that cost time and money that could be directed to the increase in sales. With the purchase of this book you will find a 25% discount voucher in an All about eCommerce course of your choice, online or in person, valid until December 2022.
Author: Vera Maia | Sónia Costa | Nelson Peixoto | Bárbara Peixoto | Antoine Soares
Publisher: Perfil Criativo - Edições
Year of publication: June 2020
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BETTING ON E-COMMERCE,
THE CHALLENGE OF OUR TIME
The events of the dissemination of COVID-19 that we follow on a global scale, much through digital social networks, will reveal, according to analysts, a very strong mark in the economic history of humanity.
A crisis that is a consequence of the profound change in social behavior. The simple going to a bookstore will be replaced by distance shopping, a habit of quarantine extended to many months of social distancing necessary for the containment of epidemic disease.
From this moment on, there is a huge challenge for the rapid adaptation, from the small trader to the large industrial, to the new reality that implies the development and use of online platforms, universal access, very specialized in communication and marketing of products and services.
It is in this scenario, on the one hand very negative and on the other very challenging, that we are preparing the launch of the book "110 MISTAKES THAT HARM YOUR ONLINE STORE", by Vera Maia (ecommerce specialist), Sonia Costa (social media specialist), Nelson Peixoto (performance marketing specialist), Bárbara Peixoto (ecommerce specialist), Antoine Soares (performance marketing specialist), a partnership between our publisher and "Tudo sobre eCommerce" , a young Portuguese company with a lot of experience in the development of e-commerce projects. It is also another book that we associate with our editorial projects of Digital Marketing, a fundamental territory for the promotion of new commercial relations and also for the internationalization and export of products and services on a global scale, or in very specific territories on any of the five continents.
It is for this reason, and in the need not to waste time or money with errors already identified, that we launched this work in the national and international circuit of commercialization of books in Portuguese language. An antidote to apprehension, pessimism and withdrawal, a true tool to successfully respond to the greatest challenge of our time.
[JOÃO RICARDO RODRIGUES, editor]
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